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"I felt that the extensive training, fantastic learning opportunities, and tight-knit support system offered here would help me to develop and grow into an outstanding and well-rounded professional."

Milu Gao

Sales Manager,

Client Acquisition, China

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Milu joined Meltwater in 2016 as a Management Trainee on the Client Acquisition team and was quickly promoted to Sales Manager in less than two years. Before joining us, Milu received a Bachelor’s Degree in English Language and Literature at the University of Shanghai for Science and Technology. She also received a Master of Public Administration from Indiana University School of Public and Environmental Affairs.

Q: Can you recall what career plans you had in mind when you graduated?

Working at a global company has always been a dream of mine. I still remember the times when I would closely monitor every graduate opening and update from multinational companies on a daily basis to make sure that I wouldn’t be missing out on any opportunities. Additionally, I highly value industry growth, which is why I chose to work at Meltwater, a cutting-edge SaaS media monitoring company. I see great potential in the fast-growing fields of big data and media intelligence and believe it affords me the ability to make a true impact.

I also chose to apply for a unique yet well-structured management trainee program because it would offer me exposure to an amazing variety of different business opportunities and accelerate both my career and personal growth.

 

Q: Why did you choose to pursue the Management Trainee Program here at Meltwater?

As I dug deeper into the corporate culture and history of Meltwater, in preparation for my interview, I realized that Meltwater is a young, energetic, and dynamic company with an ambitious team and an incredible culture and values - Fun, Number 1, Respect and Always Improving. This really resonated with me and fueled my desire to work at Meltwater.

 

What’s more, the technology here is really fascinating to me! Meltwater leverages its unique AI technology and big data gathered from external media to help B2B and B2C corporates make sound business decisions. I believe this is where the future is headed!

Moreover, Meltwater’s Management Trainee Program is designed to equip you with the skills needed for a successful career path in B2B consultative sales, hence I had no hesitation to join. I felt that the extensive training, fantastic learning opportunities, and tight-knit support system offered here would help me to develop and grow into an outstanding and well-rounded professional.

The latent power of media intelligence only increases as we gradually discover the hidden troves of external data to facilitate better corporate decisions.

 

 

Q: What is it like working as a Client Acquisition Specialist at Meltwater?

 

I would say it is a very challenging yet rewarding job. Here in the Client Acquisition function at Meltwater, we are constantly being challenged with new tasks and problems every day. Every client has unique requirements and expectations, which pushes me to come up with creative and tailor-made solutions to help them successfully overcome whatever problems they are facing. Working in such a fast-paced and energetic environment, I am proud to see myself improve and grow into a better person after every challenge that I successfully overcome. Although there are other competitors in the market offering similar products, I believe that the data Meltwater harvests across the internet and social media is just the tip of the iceberg.

The latent power of media intelligence only increases as we gradually discover the hidden troves of external data to facilitate better corporate decisions. I wholeheartedly believe in Meltwater’s products and its capabilities, and this drives me to consistently perform to the best of my ability at work.

 

 

Every client has unique requirements and expectations, which pushes me to come up with creative and tailor-made solutions to help them successfully overcome whatever problems they are facing.

 

 

Q: What is the biggest challenge you have ever come across at work?

First, I realized that the effort you put in may not always produce your desired results immediately. This is a challenge that I was faced with initially, but adjusting my mindset and attitude really helped me overcome such issues. I always keep the following 5 things in mind:​ 

  1. Be the first to add value without expecting something in return from clients.

  2. Understand the client to help them be better. Always be curious about the client, the business, and their respective industry. For example, what issues they’re currently facing or how they’re performing compared to competitors.

  3. Put yourself in the client’s shoes. Take the time to fully understand the impact of any problems that the client is facing from their point of view. Then, act as a consultant and develop a tailored solution that can mitigate the issues. 

  4. Take on the role of a counselor. Ask questions and dig deeper to identify the root of the problem. At the same time, remember not to do all the talking and maintain an open and engaging conversation with the client.

  5. Think like an athlete who demonstrates grit, passion, and perseverance towards longer-term goals.

Secondly, I realized that entering different career stages poses different challenges. When first joining the company, it requires hard work and perseverance to familiarize yourself with the sales methodologies and products to ensure a strong work performance. As you gain more experience, such as being promoted to a managerial position, it’s imperative to challenge yourself and consider your role as a leader and your team’s performance. Overall, I think it’s pretty awesome to overcome various challenges at each stage of your career and build towards your overall growth.

 

Q: What’s your most exciting moment at Meltwater?

 

One of the most exciting moments for me was scoring a deal that was completed in ONE day, from the product demo to the signing! This was actually my fastest record and it was a testament to my ability to secure and deal smoothly and quickly. It was a great confidence boost, knowing that our client was satisfied with our product value and willing to consider a partnership in such a short amount of time. Furthermore, the sense of accomplishment after connecting with and gaining our clients’ trust is like no other.

It requires hard work and perseverance to familiarize yourself with the sales methodologies and products to ensure a strong work performance.

 

 

Q: Have you ever felt lost during your times at Meltwater?

Yes, there are some instances where I’ve felt that way. Sometimes, clients will reject a partnership due to their budget or other organizational limitations. It's easy to feel down, especially when you’ve put all your effort into pitching to the client. However, it’s important to remember that these rejections aren’t personal. Hence, it is very important to adjust your mindset in times of rejection.

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If you believe you are on the right track, hang in there and your efforts will yield success. In many cases, clients who have rejected us in the past often reappear after recognizing the value of Meltwater’s solutions and seek to collaborate with us. After all, my biggest takeaway is to maintain professionalism and try not to integrate your personal emotions into business collaborations.

Q: What do you think are the desirable qualities that make a candidate a good fit for Meltwater? What advice would you give to our newbies on their career development?

I think that there are shared qualities that Meltwater looks for among candidates. They look for individuals who are:

  1. Always ready to learn and embrace challenges. Meltwater values individuals who constantly strive to succeed and push themselves to be better.

  2. Positive, collaborative, and energetic. Meltwater values individuals who can contribute to the company culture and easily connect with other people.

  3. Ambitious, driven, and determined. Meltwater values individuals who have a clear career trajectory and understand how Meltwater aligns with it. 

From what I’ve observed, these attributes are commonly shared among every employee at Meltwater and representative of the success they achieve. 

If you believe you are on the right track, hang in there and your efforts will yield success.

 

 

Q: What are your thoughts on the rise of big data, media intelligence, and Meltwater?

I’ve always believed that big data is the future. When making a corporate decision, such as what campaign to run or what company to partner with, there has to be data to support it. Nowadays, it’s still common for companies, especially in China, to have a limited understanding of media monitoring and its wide applicabilities. There is still so much potential for us to learn from our competitors’ movements and industrial insights. The wide landscape of the media gives us the advantage to explore unseen data, and consequently convinces me of Meltwater’s bright prospect in the future.