Client Acquisition l Careers I Meltwater China

Client Acquisition



Client Acquisition team


Our Client Acquisition team is responsible for bringing onboard new clients and increasing Meltwater's market share.  They are responsible for all stages of the sales process from prospect identification to the consultation to closing a contract.



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Meet the Hiring Managers


Meet Cindy

Cindy Jin


Managing Director,

Client Aquisition,




Joined at 2008.

Employee #4 for Mainland China Team

Founding members of Shanghai and Beijing Office

1st China millionaire dollar club member (in 2013)

Q. What attracted you to stay in Meltwater for more than a decade?


Actually, I lot of people have asked me this question, including some clients. They are very curious on how am I able to keep the passion on my first job for so long. A very important reason is that I have witnessed the growth of Meltwater in its entirety. When I joined, Meltwater didn’t have any office in China. We trained in Hong Kong for 2 months, and then got back to Shanghai, and started our Shanghai office with only 5 people, and then in 2011 we started our Beijing office. I have participated in this journey in the past, step by step. This is why I have this sense of belonging and responsibility.

In a platform like Meltwater, everyday we are able to be in touch with various people and company. I have learned so much from these clients, about their business, their strategies and their style of working. I also really enjoy working with my very energetic team.

Q. What are the proudest projects you have handled?


I think the experience with WHO and China-ASEAN Exposition are the most worth sharing.


WHO is a world known NGO. We work with them since 2009. At the time I just joined, and did not have much experience, so I did spent a lot of effort and time. They have been using our service since then. They used meltwater to monitor the newest governmental policies from Health Ministers or information on various sickness within the APAC region. This helps their marketing department in collecting data. It was a very quick negotiation, from showing them the demo to signing the contract. They even sent me a thank-you letter after the contract. It had been a very memorable experience.


China-ASEAN Expo is another example. This is a state-owned enterprise in GuangXi with a very strict hierarchy within the company. My contact was the manager of the promotion department and he was very helpful in coordinating the meetings and going through the internal process for signing the contract. It helped our office to meet the monthly target in advance.

Q. What changed when comparing to the time you joined?


At the time I just graduated, so the most obvious change would be that I got old:) Speaking of changes, the first would be my confidence. As said, my work allows me to be in touch with many different industries and clients with different characteristics. Every deal are based on your client’s affirmation towards you and your products. To achieve this you must need a high level of confidence and passion. Moreover, being able to handle the obstacles within a negotiation and finally closing a deal would certainly be a large boost in morale and confidence for myself. Last but not least, I have learned to see things in a different angle, with different perspectives. I definitely felt more mature.

Q. What are your career goals in the future?


I hope that the Shanghai CA office would be able to grow twice base on the current manpower. Also, I would love to nurture another MD from Shanghai.

Q. What is the most touching experience in your career?


When we are still in Beijing, we managed to aquire our own office after 1 year in a serviced office. The new office needed decorations and furniture. We ordered the furniture and they are sending them at 4 am. So me and another colleague came back to the office in the early morning and helped the workers in setting up the furniture. When everything was done, it was just the time for sunrise. Our office was located at the east, and when the sunlight shines through the windows into our office, I was really touched. I could really feel all the effort that was put into a start-up type business.

Q. What are your advice to our applicants


Meltwater has a very specific hiring guideline, and of course the expectations are high. In our interview, we will tell you that this is not an easy job. Meltwater does not care about your background or profession, but what we really care is whether you have the passion in B2B sales, whether you are looking for a platform that could exert your own potential and contribute to the team’s growth. In the beginning, you might not be familiar with presenting our products, or encounter some other obstacles. But at the same time, you will be having the opportunities to meet with directors and CEOs and show them that we could help solve their problems.


This is a job that needs someone who is self-driven, with positivity, and with the toughness to face difficulties. You would also be hanging around a bunch of young and fun people as well, so we hope that you are ready for such an interesting environment!


Shanghai    Hong Kong   Global

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Careers I Meltwater China

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