Audrey is an incoming penultimate student studying International Relations at the London School of Economics and Political Science. She is the President of her school’s Consultancy Society, Head of Marketing of Asia Investment Banking Conference and a student consultant of various consulting projects. Apart from her passion for breaking into consulting, she is an artsy person who is fond of writing, photography and watching all kinds of dramas, theatre productions and movies. Under the Covid-19 pandemic, she has picked up her first sport ever - kickboxing! From an introvert focusing on spending quality me-time to opening up to more dynamic hobbies, she finds herself aligning more and more with the diversity embedded in Meltwater culture as she spent her summer here.

Q. What attracted you to Meltwater? Why did you apply for the role of Business and Recruitment Marketing Intern?

I learned about Meltwater when I was interning at a human resources tech start-up and I was updating Meltwater’s profile on its platform. As a young professional, there were many things about Meltwater that made it attractive to me. First and foremost, Meltwater’s distinct company culture stood out  as young and fun. For instance, the  flat hierarchy structure piqued my interest  as I believed it would afford me a great degree of autonomy and freedom. I also remember thinking  “Meltwater’s product is really one of a kind!”. It was a product that I was seeing for the first time and something that I foresaw myself truly  believing in. Lastly, as a Communication and Media major, I identified this internship as a valuable learning opportunity for me. Thus, I was determined to land this internship  and take a deep dive into the world of Meltwater. 

Before starting this internship, I worried that a role in talent acquisition would be administrative and monotonous. Instead, I quickly learned that Meltwater adopts a forward-thinking and proactive approach to recruiting by using innovative strategies. In particular, the emphasis on recruitment marketing was a novel idea that I had never come across before. By gaining hands-on experience and direct insight into this unique recruitment process, I not only learned the great impact  of recruitment marketing on a company’s employer branding presence, but also gained insider insight into how to present myself in future job applications.

 

Q: What do you think makes you a good fit for this role? 

To excel in this role, being passionate about writing is key. As someone who enjoys writing, I was able to leverage my skills because this role is dominated by pumping  out recruitment marketing materials. I had to ensure that I was framing all information regarding  Meltwater in a creative and attractive manner to entice candidates. Moreover, I believe that being interested in learning about people enhanced my performance in this role. For example, this encouraged me to engage deeply with candidates so  I could understand them and determine whether they’re a good fit for a certain role. I also found that my desire to learn about people enabled me to improve myself. Through learning about people in the office, I also learned from my coworkers’ strengths and successes. This enabled me to implement change accordingly and improve myself. Lastly, consistently staying motivated helped me thrive in this internship. During any internship, it’s fundamental to switch gears and establish a “learn by doing” attitude. Unlike in school, no one is going to spoon-feed you information or keep tapping your shoulders and tell you what to do. Therefore, even when things got tough, I had to find the drive within myself and push through any doubts and insecurities to reach the final outcome. I believe having a strong growth mindset completely transformed my internship experience.

Even when things got tough, I had to find the drive within myself and push through any doubts and insecurities to reach the final outcome.

Q. Can you talk about your main responsibilities throughout this internship?

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A large part of my role was centered around recruitment marketing. First, I was responsible for creating content for Meltwater’s official social media accounts. I understood that social media was a crucial pathway for information, such as job openings and company updates, to prospective candidates; therefore, I placed considerable thought into each word and emoji I used when writing these posts. Not only did I try my best to put myself in candidates’ shoes, but I also ditched the academic tone that I usually used for school papers and adopted a short and sweet mentality when writing social media posts. Taking this approach allowed me to present Meltwater and its culture in a manner that was interesting and appealing for candidates. Next, I was also responsible for producing employee stories for Meltwater’s Careers website. This was quite similar to the content I wrote for social media.

However, it differed in the sense that employee stories were more detailed and comprehensive, allowing candidates to gain deeper insight into life as an employee at Meltwater. To ensure that these employee stories successfully delivered meaningful insight, I had to carefully digest the unfiltered information provided  by employees and show it in a manner that was clear, informative, and exciting for candidates to read.

 

Another core aspect of my role was providing support in the recruitment process. I was involved in screening CVs and sourcing candidates, which challenged me to think analytically, read candidates accurately, and determine whether they would be a good fit for a specific  role and our company. Aside from the typical recruiting tasks, I was given the opportunity to promote Meltwater at both online and in-person career fairs. Alongside my manager April, I spoke to university students about Meltwater, our culture, and the opportunities we were offering to fresh grads. I found that these career fairs required that I have a thorough understanding of Meltwater, as well as strong communication skills to effectively engage  with interested university students .  

Other than my core responsibilities, I was also involved in projects that weren’t related to Meltwater’s recruiting process. For example, I was able to leverage my analytical skills and use the Porter Five Forces model to gain a better understanding of various brands  and their current strategies. I was also able to hone my presentation skills and assist our Area Director in creating a comprehensive deck for his masterclass -  “Trust Management in Today’s SME Business”. 

 

 

Q. What were the highlights of your internship?

My  most memorable experience was  attending the CUHK Business School Career Fair (not as a student, but as a representative for Meltwater). Because of COVID-19 and the subsequent social distancing measures, attending a physical event in which I could engage with students in person was very exciting. At the same time, as a college sophomore and intern, the thought of promoting Meltwater to grad students was slightly overwhelming.  Thankfully, I was able to shake off my jitters after receiving some great advice and encouragement from my manager. Having been in these students’ shoes a while ago, I had a hunch about what they wanted to hear from me, so I drew on my personal experiences and knowledge to provide authentic insight into life at Meltwater. I hoped that the students would develop a stronger interest in Meltwater and apply for a position in the future. In fact, there was a candidate that asked about me during an interview with my manager. Although this may seem insignificant to many, I felt proud that I was leaving a lasting impression and making a real impact. 

In addition, producing employee blog posts was another highlight of my internship. Not only did I utilize and continue developing my writing skills, but it also made me feel like  I was  adding value to Meltwater . After conducting in-depth interviews with chosen  employees, I had to digest their sharings and carefully consider how to present it to candidates. When creating a blog post, I had to ensure it was aesthetically pleasing, engaging, and informative, meaning everything from the graphics and photos to the layout, and to the written content was well thought out. I really put my blood, sweat, and tears into every  blog post I created. I believe that great  blog posts facilitate a smoother recruitment process as candidates have a greater awareness of what they’re getting into when they apply for a role at Meltwater. 

I believe that great  blog posts facilitate a smoother recruitment process as candidates have a greater awareness of what they’re getting into when they apply for a role at Meltwater. 

 

Q. This internship was conducted on a part-time basis while you were studying as a full-time university student. How did this impact your internship experience, and what challenges did you face?

Having to balance my school work and internship simultaneously was undoubtedly a challenging  experience! However, this experience reaffirmed my belief in the saying “the greater the effort, the sweeter the reward”. Because of the COVID-19 pandemic, I opted not to return to the US for my second year of college. Initially the idea of missing out on the regular college experience was pretty tough for me, but I ultimately learned that this was a blessing in disguise. Under normal circumstances, I probably wouldn’t have considered or applied for this internship, but the asynchronous nature of my college classes afforded me a great degree of flexibility.

Once I saw in the job posting that Meltwater was considering part-time interns, I knew that it was the perfect chance for me to take advantage of this unusual time, gain hands-on experience outside of the classroom, and challenge myself.  

With 20/20 hindsight, I see that I was constantly challenged over the course of my time at Meltwater! Aside from being assigned tasks that constantly pushed me out of my comfort zone, the combined workload of school and work was particularly tough for me; there were several instances where I felt overwhelmed, stressed, and tired. Cultivating strong time management skills ensured that I wasn’t spreading myself too thin. To do so, I tried to map out my weekly schedule beforehand. Additionally, establishing transparent communication with  my manager enabled me to strike the perfect balance in terms of managing my work and time.  She understood my situation and arranged a flexible  working schedule that didn’t interfere with my studies. I am grateful that this internship completely transformed my time in Hong Kong, easily making it a dynamic, memorable, rewarding few months for me.  

I am grateful that this internship completely transformed my time in Hong Kong, easily making it a dynamic, memorable, rewarding few months for me.  

Q. What do you think sets this internship apart from the others you’ve experienced in the past?

In my opinion, this internship at Meltwater was completely different from my previous experiences. For one, throughout this internship, I was given real responsibilities and afforded ownership over the projects that I worked on. While my previous internships offered me great experiences, I was responsible for challenging yet fun projects from start to end at Meltwater. Seeing the products of my hard work was very gratifying and also demonstrated to me that I was a valuable asset to the company. There are many things that make Meltwater an exceptional workplace for anyone, especially for students that are seeking amazing opportunities. 

Q. How has your perception of big data and media intelligence  changed? How do you think your newfound awareness can benefit you going forward?

Before joining Meltwater, I didn’t know much about big data. I took a data science course in college, but it wasn’t really my cup of tea. Nevertheless, Meltwater completely changed my perception due to its innovative twist on data. As I got to know more about Meltwater, I learned that data analytics and media monitoring are useful tools for businesses, offering valuable insights that they can leverage before making important decisions. 

 

I think that media intelligence is a disruptive industry that offers businesses tremendous value. For instance, social media is completely taking the world by storm, providing an untapped source of data that businesses weren’t able to leverage 10 years ago. As the world digitalizes at a rapid rate, it is crucial for companies to utilize media intelligence to place themselves at a competitive position. 

 

While many of my peers choose to pursue a career in areas such as finance or accounting, I now know that I want to pursue a career in technology. In the past, I had heard wonderful things about working in tech, but it wasn’t until I experienced it myself that I knew for sure. This internship at Meltwater has afforded me great awareness of the technology industry. From the fun and stimulating company culture to the amazing opportunities that encourage me to grow both professionally and personally, this is what I hope to see for myself in the future.  

This internship at Meltwater has afforded me great awareness of the technology industry. From the fun and stimulating company culture to the amazing opportunities that encourage me to grow both professionally and personally, this is what I hope to see for myself in the future.  

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Audrey Li

Business and Recruitment Marketing Intern